ClickFunnels is probably one of the best tools for real estate agents.
According to one of the most popular real estate entrepreneur and speaker Grant Cordone, you should always be CLOSING!
For you to close, you need to have a sales pipeline with a list of people who are interested in doing business with you.
And, ClickFunnels is one of the best software to help you fill up your sales funnel with leads.
is a website and sales funnels builder built by one of the most iconic marketers known as Russel Brunson.
The software’s primary objective is to help business owners generate leads, nurture the leads, and close the leads.
A sales funnel is the journey a customer takes from the minute they come in contact with you or get information about you/your services/products to becoming your client or customer.
Traditionally realtors relied on print advertising and signposts to get information.
However, today, the internet is the best source of information.
Therefore, most people are going online to seek information on house listings, how to value their houses, and so on.
Take note of these statistics from the Real Estate in a Digital Age Report by the National Association of Realtors.
Evidently, it would be unwise for any realtor to ignore the power of digital marketing and to create sales funnels for their real estate business.
Unlike a website, ClickFunnels is optimized for conversion. A website is an excellent way to provide information to prospects. But, as sales funnel is the most effective way to convert the prospect to a lead and eventually a client.
A website is distracting with all the possible options and pages. But, a sales funnel is designed so that each button takes the lead a step down the conversion journey.
ClickFunnels was designed to be used by every marketer: you don’t have to be a tech wizard.
They have a drag and drop builder, which makes it easy to use to design any page.
Additionally, they have multiple pre-built pages and funnels, which cuts down the time you would have taken to build these pages from scratch. You only need to customize the pages to your business needs.
ClickFunnels also has an incredible feature known as Share Funnels. The feature helps users to share their funnels and templates with other members.
Therefore, if you know an incredible realtor who uses ClickFunnels to get leads, you can ask them to share their funnels and templates with you.
Russel Brunson also has a robust Youtube channel where he teaches everything to do with ClickFunnels, marketing, how to build your first sales funnel, and so on.
This would be an excellent opportunity for any beginner to learn more about how to use ClickFunnels.
ClickFunnels has a fantastic drag-and-drop landing page builder which lets you build real estate orientated landing pages.
It is easy to use and it does not require a learning curve.
With ClickFunnels you can create attractive landing pages dedicated to real estate listings, market reports, etc.
Have you heard the cliche that goes, “the money is in the list?”
Well, that cliche isn’t just a mere cliche but one of the most important digital marketing strategies.
When you’re selling or marketing anything online, it’s critical that you build an email list of people who are interested in your services or products.
Likewise, if you are a realtor, ClickFunnels has many features to help you build an email list of people who are interested in buying or selling real estate properties.
ClickFunnels has an Opt-in Funnel, which every realtor should be able to quickly know how to set up to collect leads’ contact details.
The opt-in funnel only has two steps: the Squeeze page/Landing page and the Thank You page.
The Landing page has an offer or a lead magnet to pull in the leads who are interested in your services.
A good offer would be a list of house listings in the geographical location you’re targeting.
Such an offer will only attract the leads who are interested in buying houses for this particular area.
Once these real-estate leads to input their contact details such as name, email address, and phone number, you will be sure that these are people who’re interested in the houses that are on sale in that particular area.
The next page is the Thank You page. The page can simply thank the leads for inputting their details, or it can also prompt them to contact you if they are in urgent need of your services. This prompt helps you to strike the metal when it’s hot.
Once you have an email list, it’s easier to nurture the list by sending them emails with valuable information such as house listings, how to value your house, how to prepare your house for selling, how to identify a professional realtor and so on.
What happens after you collect the email addresses of the real estate lead?
Answer: You nurture them using an email marketing software.
ClickFunnels has an in-built email marketing platform known as Follow-up Funnels.
This platform will help you not only collect email addresses but also segment them, set up autoresponders, and nurture the leads using email sequences.
Note, Follow-up Funnels are only available on their platinum plan, which goes for $297 a month.
This might seem expensive, but if you consider all the features you get with ClickFunnels, it’s reasonable.
All in all, if you are using the startup plan that goes for $97, you can integrate it with your most favorite email marketing platform.
Have you been paying for Facebook Ads and Google Ads and directing that traffic to your website with minimal conversion rate?
Or have you been using other landing page builders that have sub-standard landing pages that repel the leads once they land on the page?
Well, ClickFunnels is the exact opposite.
ClickFunnels is a software built by marketers for marketers.
The team behind this software understand the Psychology of marketing and the factors that make people stay on a page and click on specific Call To Action Buttons.
Therefore, they have pre-built multiple funnels and templates for you to customize them to your business.
They also have the most robust training and tutorials on how to build converting funnels.
When you’re running Ads for your real estate leads, consider using different pages for different audiences.
For example, if you are targeting an audience that already knows you and is eager to either sell or buy property, you can run the Ads from your realtor’s page.
However, if you are targeting a real estate audience that is cold and probably one that has not decided to either buy or sell, consider running your Ads from a community page.
The copy of your Ads should also be targeted towards nudging the audience towards making the decision. However, if you run pushy Ads from a realtors page onto this audience, you might repel them from even giving their contact details.
According to this Harvard Business Report, the sooner you contact a lead after submitting their contact details, the higher your chances of converting them.
Therefore, after a lead submits their phone number, do a phone call follow up with the hour.
And ClickFunnels lets you do exactly that!
Doing a quick follow up with your real estate lead will help you establish whether they have an urgent need for your services and also schedule a call, a tour, or an appointment as soon as the lead would like.
The more you delay, the more you give the lead time to consider other options, and the harder it will be to convert them.
However, when you give them a call and get them to commit to the next step, you draw them closer to committing with you.
ClickFunnels is a great platform for real estate agents, especially since it is an all in one platform.
You can run your business from the software without the need for multiple integrations. However, there are still some tremendous third-party integrations that you can’t do without.
Here are some of the most popular:
As earlier mentioned, the Startup plan doesn’t offer Follow-up Funnels: the email marketing platform. So, you will have to integrate it with other email marketing platforms such as:
The best thing with Clickfunnels is that you can prompt the leads to schedule an appointment with you when they are still on the funnel.
Some of the best scheduling platforms include:
You can also integrate your ClickFunnels account with a CRM feature to give you all the details about your real estate leads. This would help you to send emails and text messages according to the specific needs of the leads.
Some of the best CRM software include:
If you struggle to to build your own ClickFunnels real estate sales funnel, then you can consider buying on of these ones: