What is search engine optimization? What Does SEO Mean (Seo Meaning)?
What is SEO and How It Works? What Is SEO Content?
What Is SEO & Why Is It Important?
It is a group of questions posed by many beginners in the field of the Internet. The topic may seem difficult and complicated at first sight, but with a little focus you will be able to understand all worlds in this field, especially if you are heading towards a project to establish a website or start in the field of electronic commerce.
Welcome, let’s start now.
SEO means Search engine optimization. It is a set of rules for optimizing your website so that it can achieve higher rankings in search engines’ organic results.
It is a great way to increase the quality of a web site by making it user-friendly, faster and easier to navigate.
In other words, SEO involves making certain changes to your website design and content that make your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page.
Though search engine optimization can get quite complex when it comes to all the different factors that impact your ranking, the basic process is not as difficult to understand.
Search engines want to provide the best service for their users. This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for.
In order to do this, search engines will scan, or crawl, different websites to better understand what the site is about. This helps them deliver more relevant results to those who are searching for certain topics or keywords.
Similarly, the search engines will scan the site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the search engine results page.
SEO is the process that organizations go through to help make sure that their site ranks high in the search engines for relevant keywords and phrases. For instance, let’s say that you have an article about how to build a ecommerce store?
In order to get your content in front of the right people, you want to try to optimize your this blog post so that it will show up as a top result for anyone who searches for the phrase “build ecommerce store.”
In today’s competitive market, SEO marketing is more important than ever.
Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.
If you have a web site, blog or online store, SEO can help you get targeted free traffic from search engines.
Search engine optimization is important because:
Now that you know what is SEO and how it works, let’s take a look at some of the factors that can impact your search engine optimization ranking. Search engine giant, Google will never give away the exact algorithm they use to rank sites.
However, we do have a pretty good understanding of some of the factors that impact search engine results page (SERP) rankings. These factors include both on-page and off-page factors, which we will discuss below.
Before we dive into some of the factors of on and off-page SEO, let’s talk about content. Content is effective in both attracting the search engines and helping your organization make connections with site visitors.
The more quality, relevant content pieces that you have on your site, the more likely search engines will be to rank your pages higher on the search engine results page.
Similarly, the more engaging and effective content you have on your site, the more likely your visitors will be to spend some quality time on your website and maybe even make a purchase.
The secret to creating content that is optimized for both the search engines and your human site visitors is to create a variety of different types of content pieces that are well-written and on topics that are most relevant to your audience.
Here are just a few types of content that you can focus on to help improve your content offering and, thus, your search engine rankings:
Another important thing to consider when creating content for your site is SEO keywords and phrases. These are relevant words and phrases that a search engine user might type in when looking for answers to their questions or relevant products and services.
When you create content around these keywords and phrases, you improve your chances of ranking higher for these keywords on the search engine results page.
Yet another factor that can impact your content, and thus your search engine ranking, is how fresh your content is. Freshness basically refers to how often your organization posts new content to your site.
However, creating brand new content is not the only way to keep your content fresh. You can also freshen up your content by updating posts, rewriting them to make them more effective, or adding new information and statistics over time.
Though creating content takes time and resources, it will more than pay off in the end. Search engines love great content and consumers need quality content to better understand the value your organization can provide.
Start off by creating a few blog posts and work to build a following on social media. Once you have a group of loyal fans and followers, your organization can work to create different types of media to attract and engage new leads.
The on-page SEO factors are those elements that happen on your website. These are the things that you have complete control over, meaning that you can work to improve these factors over time by following best practices for SEO. This goes beyond just your content marketing to the deeper levels of your site’s HTML.
Here are just a few of the on-page SEO factors that can help you improve your search ranking:
When strategically placing your SEO keywords and phrases on your pages, it’s important to avoid over-optimization. Google and other search engines will penalize your page if it attempts to use keywords too many times throughout the content.
In addition, you want to make sure that each piece of content focuses on just one or two keywords. This helps ensure that your content is specific and relevant. Trying to tackle too many keywords at once may negatively impact your search engine optimization as it often makes for un-focused and thin content.
While site content plays a vital role in your search engine rankings, it’s also important to consider your site architecture. You want to use a website design that makes it easy for search engines to scan or crawl your pages and content.
Building internal links between your pages, creating a sitemap and submitting your sitemap to search engines can both help improve your site’s crawlability and give your search engines a better understanding of your content.
Yet another concern when it comes to your site’s architecture is whether or not your website is mobile-friendly. Many consumers are searching for information and brands on their mobile devices.
You need to make sure that these users are able to view, read, and navigate your website from their mobile device. Not only does this impact the user experience, but it can also affect your SEO.
Off-page SEO embodies any efforts taken outside of a website to improve its search engine rankings.
Link building is a big part of this, but it goes way beyond that.
Here are a few of the different off-page SEO factors that can impact your search engine rankings:
Though you do not have direct control over what happens outside of your organization, you can increase your chances of improving off-page SEO simply by creating quality content that others will find valuable.
The more relevant and interesting your content is, the more likely others will be to link to your content and share it on social media. The more people trust your content, the more the search engines will as well.
When it comes to SEO, there are two different approaches that organizations take to optimizing their sites for the search engines – black hat vs. white hat SEO.
White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine. Techniques that are typically used in white hat SEO include using keywords, and keyword analysis, doing research, rewriting meta tags in order for them to be more relevant, backlinking, link building as well as writing content for human readers. Those who use white hat SEO expect to make a long-term investment on their website, as the results last a long time.
Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. Black hat SEO focuses on only search engines and not so much a human audience. Black hat SEO is typically used by those who are looking for a quick return on their site, rather than a long-term investment on their site. Some techniques used in black hat SEO include: keyword stuffing, link farming, hidden texts and links, and blog content spamming. Consequences of black hat SEO can possibly result in your site being banned from a search engine and de-indexed as a penalization for using unethical techniques.
Use SEO campaigns to rank your website effectively in Google, Choose your budget and start your link building campaign. From $5 to $1000.
These SEO campaigns are pre-designed campaigns, it is the best services, quantities & extras within a defined budgets.
The important advice here is you need to be constant, Google need to see regular created backlinks to your website, not only one time.
So, try to split your monthly budget for smaller budget, and then make a weekly campaign for your links/keywords.
Another important advice, you need to keep building quality links for 3-9 months (according to your niche hardness) but not less than 3 months.